Jeanne Nichols has spent over 25 years in the tile business, as a sales person, a manager, and a strong voice in the industry. She is currently working on a range of projects, including a storefront in Colorado and a project to expand women’s contributions to the tile industry. (For Part 1, see Interview with Jeanne Nichols, Part 1.)

Q: What is the next step for Women in Tile?

A: Well, we are in our infancy stages and just now getting the word out about the initiative.  We are planning to have a second networking event at Coverings (Wednesday afternoon 4:30-5:30 at TILE Magazine booth #3806).  We have begin structuring our advisory board and should be able to fully launch at the Total Solutions Plus Conference in Naples, FL this fall.

Q: Have you had any negative feedback about the initiative?

A: The biggest resistance I have gotten are mainly in the form of jokes and jabs.  There is a misconception that when women get together their main goal is to “bash” men.  Due to a lack of understanding of what the group’s goals are this is an expected response.  I have to tell you that even my husband who is one of the most supportive and encouraging partners any one could have did not understand why this group was necessary.  As I told him unless you have been a women in this industry you will not nor could you understand.

Q: Are you getting any support from the trade associations?

A: Absolutely, particularly from CTDA and NTCA.  I’m confident others will join in as they become aware of our goals.

Q: What advice would you give to young women who are just starting out in the tile business?

A: This is a wonderful industry full of color and design.  There are opportunities for a great career and advancement if you are willing to work hard.  The industry provides an outlet for any interest from technical to sales to marketing and management.  The industry is becoming progressive in all aspects of business development including software programming, social media and strategic sales development.  You have a group of professional women who are willing to support and encourage you in your endeavor.

Q: And now for fun: if you could use any tile in your home, without worrying about cost, what would it be?

A: WOW!  I’m not sure I can pick just one.  I love large format mono-chromatics.  I also really like some of the new fabulous mosaics and a new interest for me is the handmade tiles being done by some small company’s such as BonTon Designs and Status Ceramics. My ideas change every time I see something new and cool.

Many thanks to Jeanne for taking the time to answer our questions! Please be sure to follow Jeanne on twitter at www.twitter.com/womenintile.