VueSociety just posted an article about our participation in this year’s Product Runway happening in Seattle. Here’s a snippet from the interview with our design team:

“What inspired your piece? Born from last year’s Product Runway show, the central concept for this year’s piece has not wavered since then. Implemented and contextualized, the original idea has remained the most obvious expression of the piece.

victoriabeckhamwhiteWho do you see wearing this piece? (any tv personality, character, etc) We could see Victoria Beckham wearing it – It’s edgy, geometric with architectural lines in its shape and form.

Now, who doesn’t love Victoria Beckham?

What was your vision and has it been the same since you started planning? Our Concept Statement:  JPC Architects and Statements Distinctive Stone & Tile reflect on high fashion; as a physical design seeks to animate the narcissistic love of one’s own mirror image.”

For the rest of the article, click here.